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PRODUCTION PRINT
Every premium job you outsource is margin you give away
When a client asks for heavy textured stock, an oversized banner, or exact brand colour, an entry-level press leaves you two options. Turn the work down, or send it to someone else and keep a fraction of the margin. There is a third option.
Three reasons profitable work walks out the door
On short-run commercial work, the margin sits in what your press can handle and how fast you can set it up. Entry-level equipment quietly costs you the most profitable jobs.
The stock you cannot feed
A client wants premium business cards, a luxury menu cover, or a packaging mock-up on heavy board. Your current press jams on the stock or refuses it outright. So you turn the job away, and the client takes the rest of their work with them.
The jobs you send away
Oversized banners, fold-outs, and large-format collateral your press cannot physically handle. You outsource them, lose control of the timeline, and hand most of the margin to whoever you sent them to.
The make-ready that eats your margin
On a short run, the profit is in the speed of setup. Hours spent matching brand colours by hand and chasing front-to-back registration on a small order can wipe out the margin on the job entirely.
The Ricoh Pro C5400S: production capability without the production footprint
The Pro C5400S is built to take on the work an entry-level press turns away, without the floor space or the budget of a full production line. It lets a commercial print shop or a busy in-house print room say yes to heavy stocks, oversized formats, and colour-critical jobs, and keep the margin that used to walk out the door.
Media range
Runs coated, heavy, and textured stock up to 300 g/m² as standard, and up to 360 g/m² with optional heavy-media trays, with automatic duplexing.
Oversized formats
Feeds sheets up to 1,300 mm for banners, fold-outs, and posters, brought in-house.
Image quality
2400 x 4800 dpi resolution using VCSEL laser technology, for sharp text and smooth gradients.
Print speed
Up to 80 pages per minute, so short runs clear the floor quickly.
Colour control
Optional Fiery integration to automate brand-colour profiles and handle variable-data jobs.
Buy from the partner Ricoh rated highest in the region
A production press is only as good as the people who install, service, and support it. Repro has spent thirty years keeping Zambian businesses running, and in 2025 was named Ricoh International Partner of the Year for Process Automation. When you buy the Pro C5400S from Repro, you buy local installation, local service, local parts, and a team that has supported Ricoh equipment in this market for three decades.
Ricoh International Partner of the Year for Process Automation 2025 to 2026
+ Thirty years of Ricoh sales and service in Zambia
Local installation, maintenance, and parts support
Find out what you could bring in-house
Speak to a Repro production print specialist. We will look at the work you are currently turning away or outsourcing, and show you what the Pro C5400S would let you keep, and what that is worth to your bottom line.
